It all started as a little hockey gear shop in Worcester, Massachusetts in 1994. In the beginning, it wasn’t much different than all of the other shops selling hockey gear; except for one thing. We had a better idea – make it huge! The concept is better than anything anyone has ever done in the hockey business. Through early 2008, we grew to 6 locations throughout New England. In mid-2008, Pure Hockey merged with Breakaway Hockey, another leading hockey specialty retailer in New England. The combined business is now the largest retailer of hockey equipment in the Eastern United States and among the largest in the country. The company currently operates 9 stores in Massachusetts, Rhode Island and New Hampshire and will be opening two more soon, one each in Fairfield, NJ and Norwalk, CT.

But Pure Hockey isn’t the only good idea in the hockey industry. All over the place, brands like Bauer, CCM, Reebok, Warrior and Easton are putting out great product ideas. At Pure Hockey, our job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing but hockey world. Our formula is pretty simple: we provide the best product at the best prices and have more inventory than anyone else. When you want it, we have it; either in our stores or on-line. At Pure Hockey, you’ll find all of the most popular gear and a lot of really cool stuff that no one else has.

Pure Hockey – we ARE hockey!